PAID SOCIAL
INTEGRATE PAID SOCIAL INTO EACH STAGE OF YOUR CUSTOMER’S JOURNEY
Paid Social media is one of the most versatile digital media tools for any brand big or small. With a plethora of different platforms to choose from we create bespoke paid social campaigns based on your business goals whether it’s increasing brand awareness, generating more leads or selling more products.
We use tried and tested techniques tailored to our client needs to ensure efficacy. Our robust test and learn frame work ensures that we achieve our learnings fast and cheap so that clients is spent on what works.
“Social media is no longer just a one dimensional tool used to drive traffic and likes, it is a place where any brand can take centre stage without the need for TV budgets”
Let’s talkOUR APPROACH TO PAID SOCIAL
We use a combination approach to outreach to ensure an always-on approach that both maximises your budget and allows us to be flexible to the changing news agenda.
Branding:
Paid social is an effective way to build brand brands from the ground up or bolstering above the line campaigns. With a keen eye for content and strong analytical skills, our team of experts can help create social-first content that drives meaningful engagement within your target audience with measurable results.
Social – Commerce:
Social media is has evolved beyond just click and likes, with all the major platforms now offering strong e-commerce propositions. Using social media’s advanced targeting capabilities we use Demographic, Geographic, Behavioural and interest-based targeting alongside Lookalike audiences built from first-party data to reach potential customers on the platforms they the most time on. Through using your CRM and Pixel we develop retargeting strategies to drive the strongest ROAS at the lowest CPA using Dynamic retargeting tailored to the users’ purchase behaviour.
Lead generation:
With the dawn of the cookie less world lead generation is more important than ever before as first-party data becomes more important than ever. Whether it’s generating leads on LinkedIn with account-based marketing or building a CRM with high intent customers on Facebook, our team of experts will choose the right platform and strategy to meet your business needs.
